#eddie And His Beloved One

#eddie and his beloved one

I'm still here. STRANGER THINGS (2022) SEASON 4, CHAPTER FOUR: DEAR BILLY

Tumblr and the No Good, Very Bad Idea

So. You might have heard the news that, as of July 12, Tumblr is testing out converting GIFs into looping MP4 videos to help pages load faster:

This is bad. Tumblr is the only mainstream site left where you can post GIFs and they’ll continue to be GIFs - well, sort of, as Tumblr previously tested and implemented turning GIF into GIFV with the same purpose, and it decreases the quality of the original GIF file. Turning them into MP4 videos is even worse.

GIFs are GIFs. They’re not videos. Creators spend hours making a GIF that will look good as a GIF, not as a video.

I hope I don’t need to explain to anyone why continuing to screw over creators is bad for a site like Tumblr, whose continued existence depends on creators not giving up on it, and why gif-making is important to fandom existence.

I for one will not continue to make any more gifsets if I know they’ll just be turned into MP4 files. It’s disappointing to spend my time making something and watch it become ugly once it’s uploaded - and that’s what is already happening without the MP4 conversion.

WHAT CAN WE DO ABOUT IT?

Don’t bother sending a support ticket! They will tell you to do what I’m about to tell you:

Send an ask or submission to @wip​ - the official “work in progress” blog of Tumblr where people can send in suggestions.

Their ask box is open every Monday from 6AM to 6PM EST.

The conversation isn’t over, guys, but it’s important to be a part of it. If you’re a creator or support creators (and you should), then set an alarm on Monday and go send them a message.

— WARRIORS, IMAGINE DRAGONS

— SIX FEET UNDER, BILLIE EILISH

A CURE FOR WELLNESS (2016) — dir. Gore Verbinski