Enetarch - Leadership

Article: 7 types of mentors, and when you need each one

7 types of mentors, and when you need each one

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Leadership in Business

Leadership in organizations, as defined by the definition of leadership and business acronym, is .. guiding intent w integrity .. to build a product that solves a business problem .. So, lets examine this further....

Your company has empowered you to build a team and build a product that their customers can use.

Your first step is to find someone who can analyze the customers pinch points. Not, just analyze the customers and see what they are buying, but what additive product do they need to compete in their market.

Your next step is to find people who can build these additive products. This may mean, building software, hardware, product assembly, shipping and receiving, customer service, marketing, and sales. Along w all the administrative staff to flesh out your department.

The last step is to continue sequestering more knowledge about your customers needs and pinch points, so that new teams can be assembled to build these new product categories, as well as expand the brand w new features.

Your teams remain relevant as long as there is a market large enough for your product offerings. When market saturation is reached, teams and products are merged to reduce cost and complexity, as well as build customer reliance integrated product offerings.

This is just one level of leadership where managing the teams expectations up front on how a business operates will ensure that individual team members by into the need to support the whole product offering to remain relevant.

If for example, you cant identify a large enough audience for your product offering, then the department will not be profitable. If sales cant convince a client of the products benefits to their operations, then the department wont be profitable. If production cant produce the product, there wont be a product to sell, let alone market. And, if customer support cant fix problems w the product fast enough, future sales will be disrupted by poor reviews from 3rd parties.

Which, now demonstrates the 3 levels of followers and observers a leader must be aware of. The 1st set of followers are his inner circle of team members that make up the product division. The next set of followers are his loyal customers. The next set are the independent customers to may or may not buy his product. The next set are those that dont need his product but follow his product offerings. The next set are those that are independent but use someone elses products. Then there are those who are loyal to the competitor. And finally, the competitors team.

Outside of all these groups stands observers. They write the reviews, go to the trade shows to see new offerings. Give their opinions on what works and what doesnt. They teach those entering the market place how to use the new products. And so on .. this group provides almost free marketing when they recommend tour products and cost you market share if they pan your products.

Most products have a 5 yr life span before a competitor can march your offering and enter the market w a better product.

And, while ive only talked about leaders and followers, there are managers who are monitoring the various groups related to production, marketing, sales, research and development. Their job is to make sure the tasks are complete, boxes ticked, quality maintained, and authorize the paychecks for work well done.