No Fucking Way


no fucking way
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In recent years, Google users have developed one very specific complaint about the ubiquitous search engine: They can’t find any answers. A simple search for “best pc for gaming” leads to a page dominated by sponsored links rather than helpful advice on which computer to buy. Meanwhile, the actual results are chock-full of low-quality, search-engine-optimized affiliate content designed to generate money for the publisher rather than provide high-quality answers. As a result, users have resorted to work-arounds and hacks to try and find useful information among the ads and low-quality chum. In short, Google’s flagship service now sucks.
And Google isn’t the only tech giant with a slowly deteriorating core product. Facebook, a website ostensibly for finding and connecting with your friends, constantly floods users’ feeds with sponsored (or “recommended”) content, and seems to bury the things people want to see under what Facebook decides is relevant. And as journalist John Herrman wrote earlier this year, the “junkification of Amazon” has made it nearly impossible for users to find a high-quality product they want — instead diverting people to ad-riddled result pages filled with low-quality products from sellers who know how to game the system.
All of these miserable online experiences are symptoms of an insidious underlying disease: In Silicon Valley, the user’s experience has become subordinate to the company’s stock price. Google, Amazon, Meta, and other tech companies have monetized confusion, constantly testing how much they can interfere with and manipulate users. And instead of trying to meaningfully innovate and improve the useful services they provide, these companies have instead chased short-term fads or attempted to totally overhaul their businesses in a desperate attempt to win the favor of Wall Street investors. As a result, our collective online experience is getting worse — it’s harder to buy the things you want to buy, more convoluted to search for info

Total Cookie Protection works by creating a separate “cookie jar” for each website you visit. Instead of allowing trackers to link up your behavior on multiple sites, they just get to see behavior on individual sites. Any time a website, or third-party content embedded in a website, deposits a cookie in your browser, that cookie is confined to the cookie jar assigned to only that website. No other websites can reach into the cookie jars that don’t belong to them and find out what the other websites’ cookies know about you — giving you freedom from invasive ads and reducing the amount of information companies gather about you.
This approach strikes the balance between eliminating the worst privacy properties of third-party cookies – in particular the ability to track you – and allowing those cookies to fulfill their less invasive use cases (e.g. to provide accurate analytics). With Total Cookie Protection in Firefox, people can enjoy better privacy and have the great browsing experience they’ve come to expect.
anyway switch to Firefox