Funkymgmt-blog-blog - Funky Management

                        So it seems, every year, there’s a new flavor of rising social community. Typically, we see some type of exponential growth trend for whatever it might be and watch as it continues to receive press and hype.

Then, inevitably, you ask yourself if you need to have a presence for your brand, persona or small business. At that point, you may find your head spinning as you realize you have to learn all about this new social network and how to use it. Stop there.

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Facebook pulled it off.

As investors raced to get shares, the sprawling social network raised $16 billion on Thursday, in an initial public offering that valued Facebook at $104 billion.

The I.P.O. signals a rapid evolution for the company. In just eight years, Facebook has gone from a scrappy college service founded in a Harvard dormitory to the third-largest public offering in the history of the United States, behind General Motors and Visa.

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            One of the most important things an artist can do in order to help accelerate his or her growth is to implement a well-executed and designed “touring” strategy.  I put the word “touring” in quotations because this word means different things to different people.  Too often, artists feel that unless they are crossing the country, they are not touring.  This is not only fallacious, but also potentially harmful thinking.  By using distance toured/number of dates played as your metrics, you run the risk of misjudging the success or failure of the endeavor.

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