Jason: Do You Just See Them At The Tattoo Parlor? +

Jason: Do you just see them at the tattoo parlor? +

Not pleased.

Pleasing is hella shady; between the ownership, the timelines, the odd promotional choices, it's confusing. These are some of the things I'm stuck on.

On the back end of the business side:

- Pleasing, the trademark, was registered in April 2021 in the US, two days after Jeffrey Azoff's subsidiary Empty Leg, LP was registered in the State of Delaware. Jeffrey also owns the entity Emptyleg Manager, LLC

- Emptyleg Manager II, LLC entity is owned by someone named Osborn Curry; will update as we find more info UPDATE Osborn Curry works under THE AZOFF MUSIC COMPANY LLC. Both entities are confirmed owned by the Azoff family.

-Pleasing, the trademark was registered in the UK in May 2021 by Emptyleg, LP.

- Pleased As Holdings Limited was registered in May 2021 in the UK, by Harry Styles, and lists himself and his assistant Emma as directors. Erksine Records owns all the shares to Pleased As

- Pleasing websites were registered in June 2021

-Note: Pleasing is not an actual company at this point in time. It is solely a trademark registered by Emptyleg, LP in the US and UK. On Pleasing’s website, they call the entity that houses Pleasing, DBA Pleasing. DBA stands for “Doing Business As” which allows a company to operate under an alias.

As far as promotion, I think we've all been confused.

- Pleasing digital billboards dropping after Harry's Arizona show with very little fanfare, and the billboards showing up in London

- Pleasing.com going live at 3 am NY/ midnight LA time with zero promotion which is unusual for a celebrity launching any sort of brand. Guerrilla marketing is common (think about Lights Up promo) but this feels different

- Pleasing Instagram, TikTok, and Twitter accounts go live the day after, each platform sharing different images, mission statements, and information about the brand and products

- The business is listed as a lifestyle brand on Instagram, rather than a cosmetics or retail brand, which is unusual for a brand like this (compare Rihanna or Kim's brands)

- Pleasing has been advertising a taco nail truck in LA with no build-up or fanfare and deleting all previous tweets the day after. At the time I'm posting this, Pleasing has 200k followers, 5 days after launching

- Harry Styles himself has not addressed Pleasing verbally until Pleasing promotion went live with the Dazed cover and Instagram video that he narrated of someone painting his nails

- The Dazed photoshoot. Call me crazy, but if the intention of the shoot was to launch Pleasing ... said, why did we get a high fashion editorial of Harry with his nails only visible (not even on display) for 2 out of the 13 pictures?

- Harry’s face and name aren’t on the Pleasing website, only his hands, which … sure

- I can't even talk about the print interview. As much as I love Harry and believe him when he says wallpaper is an inspiration, so much of that article was an HSHQ advertisement for all his projects. It didn't feel much like a conversation with a human being

- The press packs being sent out are confusing to me, also. I'm surprised no one is commenting on how bizarre it is that Harry Lambert is the driving force behind the promotion and the press packs, and how everyone seems to be thanking him and Molly Hawkins, designer of the horrific 360 HSLOT stage. Many people are also thanking Jeffrey Azoff and the Tommys, both the hot one and the other one

Now, I have a lot of thoughts. Most of them revolve around this being an Azoff driven business venture given the current state of company ownership, lack of clarity of how involved Harry is as an owner/investor comes into play when we consider who is promoting Pleasing.

Last week I said to some people that it seemed like this seemed like a Lambert/Azoff collaborative effort more than a Harry Styles passion project. Harry's lack of involvement with the promotion, let alone him not verbally talking about Pleasing.

Given Harry Lambert and Molly, along with Jeffrey and his Full Stop Management business partners, are being thanked in all the promotional messages from people receiving the press packages who, oddly enough, are all Full Stop or Lambert connected, are interesting to me.

Throw in Harry Lambert going live on Instagram and talking about "our" launch, and now Live Nation, another Azoff business venture, sending out promotional emails for Pleasing, this is unusual.

I have a lot of thoughts about how Harry seems to be in an ambassador role for Pleasing, much like he is with Gucci, seeing as he's only really shown up in the merch and the ads, and hasn't spoken about this as a passion.

If anything, I am wondering if this idea started with Full Stop Management, and they registered Pleased As as a way of connecting Harry to Pleasing, without explicitly having him state this was something he wanted to do. It seems like they have let the fandom do what we do best, which is fill in the gaps and make our own assumptions. Harry wears nail polish = Harry registers and company to make and sell them; except, he's never actually said this.

The mission statement, talking about 'community' is quite vague. It looks like they are alluding to the LGBTQIA+ community, but in true Full Stop Management style, they don't want to acknowledge us outright. I personally find the timing of Harry posting a rainbow on his Instagram for the first time in three years right before the Pleasing launch a little off ...

I'm sure I'm missing heaps, but these are my current thoughts. I'll add more as people smarter than I help me realize things, and realize stuff.

Credit to my big brain besties @alwaysyousunflower @finewallsline28 @fwweaky

Is it linked to this? IDK. https://jayjeebee.tumblr.com/post/663450748271673344

I think Jeff Azoff sold Harry Styles.

I've been talking about this since 2018 but my friends @sockgate @alwaysyousunflower @fortunatelyshynerd @finewallsline28 @thatumbroshirt really put the pieces together and solved it.

Kisses for their sexy big brains.

So this is rough, because I'm lazy. Feel free to add info.

Theory

Harry and Jeff have been on the outs since 2019 at least.

Harry making remarks about not liking LA, and selling property in 2018-2019.

Harry filmed all of the Fine Line music videos aside from Adore You without Jeff present.

Harry conducted most of his promotional interviews without Jeff present.

Jeff was present at Harry’s One Night Only shows, at the arena Jeff’s family invests in.

Harry making remarks about not liking Halloween – the Harryween shows were announced by his team a week later.

Harry not being seen with Jeff outside of work functions for at least two years.

Jeff’s wedding to Glenne was obviously fake. Their extended families weren’t there and girlfriend wore an off the rack dress with loose hems and didn’t wash her hair.

The wedding PR stunt was done to promote the Holivia fauxmance.

Theory

Olivia Wilde was seeding Shia LaBeouf as her boyfriend for DWD promo

Given that she was seeding a break up from Jason as early as April 2020, she most likely cast Shia with the intention of a PR romance to keep this movie promo run interesting.

When Shia’s behaviour led to the studio firing him Olivia went on a public campaign regarding appropriate workplace behaviour and feminism. I believe this was all intentional as a defence against her soon to be realized PR stunt.

It’s clear Jeff and Olivia have been connected through business since at least 2018.

I believe Jeff gave Harry to Olivia for DWD promo.

I believe Harry knew there would be some sort of stunting involved, but we have no way of knowing if he knew the details. A one year contract is most common in Hollywood – Ben Affleck and Ana de Armas are a good example.

Harry wearing the Umbro shirt in September 2020, one week after signing onto DWD, indicates that he knew what was coming and tried to reassure the fandom in advance.

Theory

Jeff is still financially invested in a number of revenue streams, including CAA, Warner Brothers, New Line Cinema, and various other institutions where he would benefit selling Harry to CAA/Olivia for DWD.

Connections

Booksmart – 2019, directed by Olivia Wilde

Anderson Paak, Full Stop Management client, has a song on the soundtrack

Lizzo, Full Stop Management client, has a song on the soundtrack

Olivia promoting Lizzo’s music in December 2019

Ted Lasso – 2020, produced by and starring Jason Sudeikis

Produced by WB Television

Don’t Worry Darling – 2021, directed by Olivia Wilde

Starring Harry, repped through CAA

Theory

Jeff is financially invested in Olivia more than Harry.

Olivia released her own homemade teaser trailer without the approval or acknowledgement of the studio (no acknowledgement from the studio, nothing on their official accounts)

Jeff and multiple people affiliated with HSHQ posted the teaser.

Harry himself hasn’t acknowledged it.

The HSHQ account posted the teaser.

Lizzo, Full Stop Management client, has repeatedly posted the trailer. These videos were reposted by Olivia.

Harry was never a long term investment for Jeff. His team fully expected the hype around a former boybander to die by the time he hit 30.

Jeff has other, more lucrative investments, and as we can see from his work over the last few years, he has never worked to cultivate Harry’s fanbase.

Jeff has essentially moved on from Harry in everything but name.

Whether Harry has been cutting business ties for the last two years and we are just not seeing the results of this, remains to be seen.

Update - Jason's team won an Emmy for Ted Lasso and they thanked WB before anyone else. k.

TIMELINE (not comprehensive I cbf)

2013

Harry Styles meets Jeff Azoff

Jeff is still working as a manager at CAA Music

Irving Azoff resigns as Chairman at Live Nation and creates Azoff MSG Entertainment

*Backed by the Madison Square Garden Company, which Irving invests in

https://www.nytimes.com/2013/09/05/business/media/irving-azoff-starts-new-entertainment-business.html

2015

Speculation that Harry has left Modest and has signed with Jeff; these rumours are confirmed in February

https://hitsdailydouble.com/news&id=299496

2016

Jeff quits CAA to start form Full Stop Management, financially backed by Irving

https://www.billboard.com/articles/news/6898391/jeffrey-azoff-exits-caa-new-company-exclusive

Harry stars in Dunkirk. Jeff follows the social media accounts, but there are no posts.

*Dunkirk is a Warner Bros fil,

2017 – 2019

Focus on Harry’s music career.

2020

Shia LaBeouf cast for DWD.

Olivia Wilde photographed alone repeatedly from April 2020 onwards, likely seeding a break up with Jason Sudeikis.

In June, rumours spread about Shia killing dogs on the streets of LA.

By July, Harry Styles is rumoured to be linked to Don’t Worry Darling. He is cast early September.

Harry doesn’t acknowledge DWD, and to this day has not said the name of the movie or posted about it on social media, nor has he liked anything related to the cast aside from cast follows.

By early October, Olivia starts seeding a romantic connection with Harry. Fans and media don’t notice it because, well.

Jason and Olivia are papped hugging and kissing on the street outside their house in December.

2021

Harry and Olivia spotted holding hands at Jeff Azoff’s ‘wedding’ in January.

What follows is a frankly insane year long campaign in which Olivia tries to convince the world she is dating Harry.

HSHQ and Jeff interact with Olivia. Harry never does on social media.

Here is an Irving Azoff timeline up to 2010 – Irving has had ties to WB since at least 1989.

https://hitsdailydouble.com/news&id=280194&title=THE-LONG-RUN:-AN-IRVING-AZOFF-TIMELINE

If we really want to lose our minds, Irving has money in WB, where Danielle was employed in 2016

https://twitter.com/STREAMLIGHTSSUP/status/678807703427223552?s=19

Not pleased.

Pleasing is hella shady; between the ownership, the timelines, the odd promotional choices, it's confusing. These are some of the things I'm stuck on.

On the back end of the business side:

- Pleasing, the trademark, was registered in April 2021 in the US, two days after Jeffrey Azoff's subsidiary Empty Leg, LP was registered in the State of Delaware. Jeffrey also owns the entity Emptyleg Manager, LLC

- Emptyleg Manager II, LLC entity is owned by someone named Osborn Curry; will update as we find more info UPDATE Osborn Curry works under THE AZOFF MUSIC COMPANY LLC. Both entities are confirmed owned by the Azoff family.

-Pleasing, the trademark was registered in the UK in May 2021 by Emptyleg, LP.

- Pleased As Holdings Limited was registered in May 2021 in the UK, by Harry Styles, and lists himself and his assistant Emma as directors. Erksine Records owns all the shares to Pleased As

- Pleasing websites were registered in June 2021

-Note: Pleasing is not an actual company at this point in time. It is solely a trademark registered by Emptyleg, LP in the US and UK. On Pleasing’s website, they call the entity that houses Pleasing, DBA Pleasing. DBA stands for “Doing Business As” which allows a company to operate under an alias.

As far as promotion, I think we've all been confused.

- Pleasing digital billboards dropping after Harry's Arizona show with very little fanfare, and the billboards showing up in London

- Pleasing.com going live at 3 am NY/ midnight LA time with zero promotion which is unusual for a celebrity launching any sort of brand. Guerrilla marketing is common (think about Lights Up promo) but this feels different

- Pleasing Instagram, TikTok, and Twitter accounts go live the day after, each platform sharing different images, mission statements, and information about the brand and products

- The business is listed as a lifestyle brand on Instagram, rather than a cosmetics or retail brand, which is unusual for a brand like this (compare Rihanna or Kim's brands)

- Pleasing has been advertising a taco nail truck in LA with no build-up or fanfare and deleting all previous tweets the day after. At the time I'm posting this, Pleasing has 200k followers, 5 days after launching

- Harry Styles himself has not addressed Pleasing verbally until Pleasing promotion went live with the Dazed cover and Instagram video that he narrated of someone painting his nails

- The Dazed photoshoot. Call me crazy, but if the intention of the shoot was to launch Pleasing ... said, why did we get a high fashion editorial of Harry with his nails only visible (not even on display) for 2 out of the 13 pictures?

- Harry’s face and name aren’t on the Pleasing website, only his hands, which … sure

- I can't even talk about the print interview. As much as I love Harry and believe him when he says wallpaper is an inspiration, so much of that article was an HSHQ advertisement for all his projects. It didn't feel much like a conversation with a human being

- The press packs being sent out are confusing to me, also. I'm surprised no one is commenting on how bizarre it is that Harry Lambert is the driving force behind the promotion and the press packs, and how everyone seems to be thanking him and Molly Hawkins, designer of the horrific 360 HSLOT stage. Many people are also thanking Jeffrey Azoff and the Tommys, both the hot one and the other one

Now, I have a lot of thoughts. Most of them revolve around this being an Azoff driven business venture given the current state of company ownership, lack of clarity of how involved Harry is as an owner/investor comes into play when we consider who is promoting Pleasing.

Last week I said to some people that it seemed like this seemed like a Lambert/Azoff collaborative effort more than a Harry Styles passion project. Harry's lack of involvement with the promotion, let alone him not verbally talking about Pleasing.

Given Harry Lambert and Molly, along with Jeffrey and his Full Stop Management business partners, are being thanked in all the promotional messages from people receiving the press packages who, oddly enough, are all Full Stop or Lambert connected, are interesting to me.

Throw in Harry Lambert going live on Instagram and talking about "our" launch, and now Live Nation, another Azoff business venture, sending out promotional emails for Pleasing, this is unusual.

I have a lot of thoughts about how Harry seems to be in an ambassador role for Pleasing, much like he is with Gucci, seeing as he's only really shown up in the merch and the ads, and hasn't spoken about this as a passion.

If anything, I am wondering if this idea started with Full Stop Management, and they registered Pleased As as a way of connecting Harry to Pleasing, without explicitly having him state this was something he wanted to do. It seems like they have let the fandom do what we do best, which is fill in the gaps and make our own assumptions. Harry wears nail polish = Harry registers and company to make and sell them; except, he's never actually said this.

The mission statement, talking about 'community' is quite vague. It looks like they are alluding to the LGBTQIA+ community, but in true Full Stop Management style, they don't want to acknowledge us outright. I personally find the timing of Harry posting a rainbow on his Instagram for the first time in three years right before the Pleasing launch a little off ...

I'm sure I'm missing heaps, but these are my current thoughts. I'll add more as people smarter than I help me realize things, and realize stuff.

Credit to my big brain besties @alwaysyousunflower @finewallsline28 @fwweaky

Is it linked to this? IDK. https://jayjeebee.tumblr.com/post/663450748271673344