Actually Some Office Space Shit Right Here - Tumblr Posts

There's been this promotion running at Loblaw-owned grocery stores (one of the 2 major chains in Canada) for several weeks where the cashiers have been asking if you want any "limited edition" Marvel trading cards. And I guess everyone's been saying no, because today...

So naturally I had to check in with my 12 y.o. when I got home.

Me: Okay, C. I need you to confirm something for me as a marketer. How long has it been since anyone in your class cared about the Avengers?

C: [stares at me blankly for several seconds]

Me: Do you not remember?

C: ...kindergarten...????

Which goes to confirm my theory that this whole promotion was some out-of-touch C-level executive going THE, UH, MARVEL... SOMETHING... UNIVERSE? WE'RE DOING THAT. KIDS LOVE THAT SHIT, and then MULTIPLE corporate departments of people being too afraid to tell this guy that he's an out-of-touch moron.

I'm now a marketer, but a long time ago, I used to work for a company that did this type of promotional printing, and I can guarantee that:

At least 3 different departments in Loblaw had to sign off on this

Disney's legal department made everyone who touched this project at any point hate the entire thing from top to bottom.

Somewhere between 20 and 30 people ended up wanting to psychically incinerate the exec who thought of this by the time the promotion launched.

Some middle-level marketing manager is crying about how they're going to create vanity metrics to measure that won't make this look like a complete and total waste of time and money.

So yeah. This whole thing is deeply hilarious to me, specifically, from top to bottom.