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And then it all starts over again. He comes back with no memory of being a test subject or even dying on live. They come back to replay the game once again.

Actors can be expensive to hire, so why not just reuse the ones you've already got? It doesn't hurt if the audience loves their performances and reactions.

If you look at the box that Ranboo dies to, it's already incredibly rusty and bloody with dried blood on the spikes and rust all over it. People have already died in that thing, but who? Did Showfall perhaps have another hero before Ranboo or was this just another piece of a death game?

Or it could just be design choice to add to the horror, most likely.