2022, The Year Venus Finally Secured The Converse And A Pepsi Sponsorship. Arguably, This Is The Least

2022, the year Venus finally secured the Converse and a Pepsi sponsorship. Arguably, this is the least liked year of Venus for a majority of Constellations for numerous reasons. Trying to replicate the success of Summer Luv!, the girls would release their 8th mini album, VENUS HIGH! with the title track Hi-Tops, along with a collaboration with the brand Converse.

Commercially, the song peaked at number ten on the Gaon Digital Chart and topped the Billboard K-pop Hot 100, their first number-one song on the chart. Following the release of Venus High!, Venus promoted the song with live performances on several South Korean music television programs and amassed six music show trophies. They also held a concert by Converse, which sold out in seven minutes.

VENUS' collection with Converse. Each girl got to desgin their own shoe. The collection sold out in 15 minutes.

Venus would come back with their fourth full album, their last project with beloved creative director LEXA. Love, Venus would feature the title track, "So Sweet," along with eleven other tracks.

"So Sweet" won eight first-place music program awards in South Korea, including a triple crown (three awards) on Inkigayo. It also won a Melon Weekly Popularity Award.

"So Sweet" debuted at number one on South Korea's Circle Digital Chart. It remained atop the chart for thirteen weeks, becoming the longest-running number-one song in its history. The song debuted number one on the Billboard Vietnam Hot 100 chart issue. It topped the chart for three consecutive weeks. In Japan, the song peaked at number 12 on the Billboard Japan Hot 100 and number 13 on the Oricon Combined Singles Chart.

The music video would feature heavy Pepsi product placement but is still beloved by fans as it's the last video directed by LEXA. Lexa would make a lengthy Instagram post announcing their departure from Angelico and Venus' creative director, leaving fans and the girls concerned in what direction they would go in next.

LEXA'S DEPARTURE LETTER: it only feels right to share my favorite moments with my favorite girls, though there are plenty more. if i could post 100 images on this post i would lol. as of today, i have officially stepped down as the creative director of venus. these five girls are so special, talented, and overall wonderful visionaries i wish had more freedom over their careers. i do not wish to get sued so i won't say much, but i hope you all can use critical thinking skills as to why i've decided to leave angelico. i wish yoonah, bliss, chloe, sena, and jiah nothing but so much love and well wishes for the best. I'll always have so much love for my five favorite stars in the sky 🌟 until next time, venus! ❤️

The girls would take a short break, something unheard of in their career, to regroup and find a new creative director. In comes Adrian Reyes. Adrian would take over as not only their creative director but producer and marketing manager, ushering Venus into their most controversial era.

??? would be the ninth mini album by Venus with the title track GOTCHA. The ??? era would be defined by the marketing used to prepare for the era. Posters were posted around the world about the "missing sister of Venus" with four girls on the poster. Billboards asking, "Have you seen our moon?" would be put up around LA, Seoul, Busan, Tokyo, Shanghai, and various other cities featuring the four members Sena, Baebi, Jiah, and Bliss, but no Chloe. This led fans to believe she wasn't going to be included in the comeback until a thirty concept film, "Why Venus Has No Moons: ???" It was posted to their YouTube channel.

Venus was finally getting lore, and fans were...very mixed about it!

Stills from "Why Venus Has No Moons: ???" directed by Adrian Reyes.

The album would come, and the title track, GOTCHA, would cause a mass debate on Twitter on whether the song was good or not. The debate still goes on to this day. "GOTCHA" won 10 first-place music program awards, including a triple crown on M Countdown.

In South Korea, the song debuted at number 17 on the Gaon Digital Chart for the issue dated and peaked at number 5 in its second week. It also debuted at number 1 both on the component Download Chart and on the component BGM Chart.  In the United States, the song debuted at number 5 on the Billboard World Digital Song Sales chart. It also debuted at number 37 on the Billboard Global 200 and 29 on the Billboard Global Excl. US during the same week.

Venus would win Artist of the Year and Best Female Group at the 2022 MAMA Awards.

JENNIE in Mantra Music Video (2024)

i could be off, but it feels like the girls give off major 2nd gen vibes. like, you could even connect them to specific idols — yoonah with park gyuri, chloe with taeyeon, and sena with im jinah. so, based on that kinda logic, who do you think jiah and bliss would parallel in 2nd gen? not as face claims, but more like their overall vibe. (maybe cl for bliss? but i could be wrong!) hope it’s not a bother to answer this!

i've made vibe boards for bliss, sena, and jiah <33 these probably don't make that much sense but these are the vibes <33 venus is very inspired by 2nd/3rd gen kpop :D

ʬʬ﹐❤️ᶻz﹕VENUS' ENGLISH SINGLES ?!

Though rare, when VENUS drops an English single, they take it very seriously.

Well, they take the musical aspect seriously.

None of these songs has ever been properly promoted in the States. If you're lucky, the girls will perform a random single at a concert, but these songs rarely get the recognition they deserve from MYDOL.

Typically, a VENUS English single gets a music video and a performance video. That's about it. Despite the lack of promotions, all of these singles would chart well over in the west with the expectation of Only One, which fans still like to clown on to this day despite being a favorite amongst younger fans.

The only song exempt from this horrid promotional curse was "BE A STAR," which the girls performed at the 2023 VMAs. Their performance would go viral, sparking conversations about why the girls aren't properly promoted in the States despite being so loved.

"THAT'S MY GIRL" was recently performed at the 2024 AMAs to critical acclaim, sparking many rumors of a world tour for the girls, but fans aren't holding their breath.

[ 🔥 ] Too busy to repost it but VENUS’ 2023 RELEASES has been shadow banned <\3 So, click anywhere on this post to be redirected to her since I think it’s their best year sonically 🙂‍↕️

minnie is so bliss coded i can’t djeledj <333

i went with hani since she has the gayest face to me but minnie was a REAL close second she fit venus vvv well