But They're All Enjoying Playing With The Same Set - Tumblr Posts

Engineering Change, One Ad at a Time

Imagine this: In the middle of a billion-dollar televised spectacle of sporting violence, sandwiched between beer ads and gyrating plastic cheerleaders, surrounded by the latest Madison Avenue pleas for flavored taco shells and montages of young, hip people using that one new e-reader that everyone likes so much, 120 seconds of hope emerged.

Here is that hope.

It comes in the form of this Rube Goldberg-inspired ad for Goldie Blox, a series of building toys aimed at smashing the blinding pink wall put up around young girls and their toys. Maybe we should change it to Ruby Goldberg after this? Because they just owned it.

Here’s the deal: I don’t have to tell you how amazing this toy is (although I have before) or how great this video is (because that will be obvious when you watch it). What you need to do is go vote for this ad to be featured during the next Super Bowl!!!! Yes. Go vote. Go now, and go every day. The whole world has a chance to see this. 

The power is literally in your hands. Use them to build some little girl’s future. Then who knows what she might build?