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Strategic Thinking
Why would General Mills, originally a single cereal manufacture, decide instead of creating new cereals, it would purchase other companies that are making cereals? What was the strategic decision making process behind that decision?
What I have found in my years of examining companies is that many people misunderstand three (3) parts of a companies objectives. The first is the problem (business or personal) that the company is trying to solve for it's customers. The second is the vision statement which demonstrates what a world would look like if this problem were resolved. And the third is the mission statement, which describes how the company intends to achieve its objective.
It is the first part that most companies can't quite articulate, have missed articulating, or leave it assumed - we are in banking, what more do you need to know? This however, allows the company to veer way off course due to a lack of understanding of the reason why the company started initially. This like the United States Constitution provides a basis from which all decision are made. And, when this problem is solved, so then is the company.
A strategic decision then becomes a debate about, "What is in the client's best interest?" Employees are encouraged to examine the client's problem from all perspectives, and determine how best to solve the problem. All arguments require the client's business problem to be the central issues to be resolved, not an after thought.
If new products or services are added to the business, then they in some part are there specifically to address either the client's business problem, or the daily business activities needed to support the business processes involved in solving the client's business problem. This is what strategic thinking means to me. Looking at the ship either in total or in part and determining what is the best course of action to help everyone work towards solving the client's business problem.
You are here to spread light and love.
Don’t get lost in the divide. You create your own reality. You have the ability to set the tone or transmute anything into love. You are here to unify. Don’t forget who you are.
Great words of wisdom and advice from a successful philanthropist and businessman.
