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The Romantic Implications Of Improper Use Of Apostrophes
The romantic implications of improper use of apostrophes
A short, little meta on rings and apostrophes...
Ok, remember Mr. Arnold of Arnold's Music Shop and his thoroughly relatable reasons for never wanting to go to one of these annoying Whickber Street Thingamajigs again? The second of his reasons, in particular? Note who the camera cuts to when Mr. Arnold brings up "improper" use of apostrophes:

Crowley's little eyebrows and squirming, as he is thinking about how he is guilty of improper apostrophe use just the day before-- "technically", as they'd say. Mr. Arnold bringing up apostrophes is a wordplay clue to hidden language-- "improper" apostrophes in shop signs, which is to say in shop language and names. There's only one scene in the series where that's a thing. It is also the only one that would justify the Crowley reaction shot in the Mr. Arnold scene... and the implications are pretty romantic.
It's this scene:

When Crowley adjusted the name of the bookshop when Aziraphale called from Edinburgh, he changed it in such a way as to denote a sense of ownership through use of apostrophes. Crowley knows that the place is really called A.Z. Fell & Co. and he could have said that or just his usual way of referring to the place: "booK.shoP." The choice to answer in such a way as to reference to whom the bookshop belongs when he suspects that this is likely Aziraphale calling is a nod to the our car/our bookshop acknowledgement that they have going on.
Because Aziraphale has acknowledged that the bookshop is theirs, it belongs both to "Mr. Fell" and to Crowley, but the wordplay joke is that, when spoken aloud, you can't hear where the apostrophe falls. (That you refer to where an apostrophe goes as to where it "falls" also makes this an even more amusing word joke.)
Meaning: Fell's Bookshop sounds identical to Fells' Bookshop... the latter of which would, of course, denote that the bookshop belongs to more than one person who happen to share the surname of Fell.
Crowley gets squirmy when Mr. Arnold brings up apostrophes the next day because he's thinking about how he was subtly referring to himself as Aziraphale's spouse when Aziraphale-- wait for it, my fellow word nerds-- gave him a ring (on the phone) from Edinburgh.
Aziraphale apparently heard it as intended-- or, at least is on the same page-- because, as we looked at it in other metas that I'll link at the bottom of this one, Aziraphale's use of "la jardiniere" in the French he spoke to Crowley ties to the French cooking term "a la jardiniere," which has a specific definition that resulted in Aziraphale subtly referring to Crowley as his spouse.
Aziraphale also gave him a flirty little smile and that knowing "but you understood me" after saying so, knowing that Crowley heard more than what he had translated back:

Not to mention to ring a bell... Crowley ringing the bookshop bell on Aziraphale's desk when he came back in 2.01; Shadwell on exorcising demons by "bell, book and candle"; God's cheeky interest in Pavlov's experiments in S1... the sexual euphemism that is to "ring my/your bell"... Mr. Arnold mentioning signs in shop windows and Crowley was looking through the window into the bookshop when Aziraphale rang the bell to wrangle the angels and demons, furthering the ring-related wordplay. A sign doesn't have to be paper hung in a window relaying information-- it can be your partner saying he's "had quite enough" and trying to take control of a situation. A sign of things to come.
I'll leave you with the paralleling scene from 1.01 when they first talk after having their romantic evening ruined by the start of Armageddon. Crowley gives Aziraphale a ring on the phone while what is in focus on Aziraphale's side of the conversation is his angel ring. When they meet the next day off of this phone call, church bells are ringing in the scene. Wordplay inspired by the visuals, as well as the first use of ring (phone, communication)/ring (jewelry) in the series:

I doubt it will be the last. 💞
Metas about Aziraphale's French in S2:


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