Crab Day - Tumblr Posts
lets do this people.
Q:What is crab day?
A: well, a celebration of how strangely cursed our little corner of the internet can be. It's also a community lead funding. Push. Tumblr costs money to run, if we want to keep our little corner of the internet it's weird unique self, we're going to have to foot part of the bill.
Q: when is crab day?
A: July 29th. I would have preferred a slightly longer lead time to get the word out better, But we work with what we can get and July 29th has already gotten some traction in other groups.
Q: how do I participate?
A: buy a mutual crabs, or if you're broke, crab post crab memes.
Q: why crabs?
A: because admit it. most of us would love to get or give crabs to a mutual.
HAPPY CRAB DAY!
This little crab casually clearing the sand from his eyes
CRABS DAYYYYYYYYYYYY!!!!!! 🦀

Doodle time
Sorry just wanted to let you know that the poster of the crab day post is a terf
Gross!
That means I can just steal the post instead so!
Crab Day!!!

Where:
Here on Tumblr!!
What:
Buy crabs!
Why:
As we now know, Tumblr is $30 million dollars in debt. Oops. Tumblr has announced some major (and unpopular) changes to the site in their attempt to get back above water. The alternative is that Tumblr ceases to exist. But maybe we can change that...
How:
There are 327 million unique tumblr visits per month, and almost 500 million active accounts. If 10 million unique users (or less, if we bought more than one) bought or gifted Crabs from the Tumblr store, we could knock out Tumblr's debt easily. Buy crabs!
When:
July 29, 2023 is Crab Day, running through August 5 (for anyone who can't log on that day) as Crab Week!
Who:
Everyone!! If you truly can't afford to participate with a $3 crab, (or other item from the shop) post crab memes!
Time for Tumblr users to rise again and surprise everyone...
Crab Day
okay, so here's a new info post from the top.
the problem: tumblr is extremely extremely in debt. the current model is not profitable. this is why they are trying to turn the site into a shit clone of every other social media site, so they can attract new users and their money.
solution: not a ton of people can afford a long-term subscriptions like ad-free. however, many of us CAN afford $3 to inflict crabs on another unsuspecting user. (and those that can't, can still enjoy crabs everywhere)
the idea: in the grand traditions of mishapocalypses and goncharovs and tumblr users' obsession with [random inconsequential thing] Days, we create a fund drive/holiday on July 29th, dubbed Crab Day. buy your friends crabs. buy your enemies crabs. blaze posts. post memes. change ur icon. whatever. actually put your money where your mouth is and show @staff that there actually IS profit motive to listen to the current users about what we want this site to look like. (and yes, that means accessibility features too. we currently have zero leverage to demand these features. let's change that.)
i don't know if this will actually go anywhere. worst case scenario, a few of us have fun, tumblr gets a small amount of money, and nothing changes. best case though, we actually provide incentive to keep our stupid hellsite unique.
Crab Day!!!

Where:
Here on Tumblr!!
What:
Buy crabs!
Why:
As we now know, Tumblr is $30 million dollars in debt. Oops. Tumblr has announced some major (and unpopular) changes to the site in their attempt to get back above water. The alternative is that Tumblr ceases to exist. But maybe we can change that...
How:
There are 327 million unique tumblr visits per month, and almost 500 million active accounts. If 10 million unique users (or less, if we bought more than one) bought or gifted Crabs from the Tumblr store, we could knock out Tumblr's debt easily. Buy crabs!
When:
July 29, 2023 is Crab Day, running through August 5 (for anyone who can't log on that day) as Crab Week!
Who:
Everyone!! If you truly can't afford to participate with a $3 crab, (or other item from the shop) post crab memes!
Time for Tumblr users to rise again and surprise everyone...
I’m sure all you Tumblr users have heard by now about the changes being made to Tumblr’s ecosystem so that the site can make more money. And I’m sure most of you are as uneasy as I am or, in fact, are angry about the proposed changes.
The reason they need to make more money is simple: Tumblr is $30 million USD in debt.
For this site to run and for them to pay employees, the site needs to generate revenue.
This place maybe a hellsite but it’s our hellsite. We are still here because we actually like it here. Besides, the other social media sites are crashing or will crash soon. Where else would we go?
Now, I did some research. There are at least 300 million users and over 500 million blogs. One of the cheapest things to buy on the Tumblr store is the crab package you can gift to another blog, which is $3 USD.
If each and everyone of us buys a crab package, we get to keep Tumblr alive and kicking. @oracleoutlook suggested that we make a holiday of it on July 29th. It seems to have resonated with people. Others have also asked for that to extend to August 5th, as some people don’t get paid til the beginning of the month.
Many people have already agreed to celebrate July 29th as Crab Day, a day of posting crab memes and gifting crabs to other users. And if you cannot afford to buy crabs, that is a-okay! Participate in the crab memes. Who would pass up the chance to make and reblog memes about crabs, after all?
This hellsite is ours. Let us remind them of that.
Today, by total coincidence, I learned about this crab

from Cirque de Soleil's Kà. Just, look at how crabby a human can be!
🦀🦀🦀
Reblog if you're comfortable receiving crabs on Crab Day (July 29th) so all your beloved followers know who they can comfortably crab on crab day (July 29th) without feeling nervous about crabbing someone 9n Crab Day (July 29th).
🦀🦀🦀
I’m sure all you Tumblr users have heard by now about the changes being made to Tumblr’s ecosystem so that the site can make more money. And I’m sure most of you are as uneasy as I am or, in fact, are angry about the proposed changes.
The reason they need to make more money is simple: Tumblr is $30 million USD in debt.
For this site to run and for them to pay employees, the site needs to generate revenue.
This place maybe a hellsite but it’s our hellsite. We are still here because we actually like it here. Besides, the other social media sites are crashing or will crash soon. Where else would we go?
Now, I did some research. There are at least 300 million users and over 500 million blogs. One of the cheapest things to buy on the Tumblr store is the crab package you can gift to another blog, which is $3 USD.
If each and everyone of us buys a crab package, we get to keep Tumblr alive and kicking. @oracleoutlook suggested that we make a holiday of it on July 29th. It seems to have resonated with people. Others have also asked for that to extend to August 5th, as some people don’t get paid til the beginning of the month.
Many people have already agreed to celebrate July 29th as Crab Day, a day of posting crab memes and gifting crabs to other users. And if you cannot afford to buy crabs, that is a-okay! Participate in the crab memes. Who would pass up the chance to make and reblog memes about crabs, after all?
This hellsite is ours. Let us remind them of that.
Fish, i feel like you of anyone would know, so could you please explain to me

Why are they crabs?
I woke up this morning and they just showed up I honestly don't know where they came from I'm being 100% serious
I’m sure all you Tumblr users have heard by now about the changes being made to Tumblr’s ecosystem so that the site can make more money. And I’m sure most of you are as uneasy as I am or, in fact, are angry about the proposed changes.
The reason they need to make more money is simple: Tumblr is $30 million USD in debt.
For this site to run and for them to pay employees, the site needs to generate revenue.
This place maybe a hellsite but it’s our hellsite. We are still here because we actually like it here. Besides, the other social media sites are crashing or will crash soon. Where else would we go?
Now, I did some research. There are at least 300 million users and over 500 million blogs. One of the cheapest things to buy on the Tumblr store is the crab package you can gift to another blog, which is $3 USD.
If each and everyone of us buys a crab package, we get to keep Tumblr alive and kicking. @oracleoutlook suggested that we make a holiday of it on July 29th. It seems to have resonated with people. Others have also asked for that to extend to August 5th, as some people don’t get paid til the beginning of the month.
Many people have already agreed to celebrate July 29th as Crab Day, a day of posting crab memes and gifting crabs to other users. And if you cannot afford to buy crabs, that is a-okay! Participate in the crab memes. Who would pass up the chance to make and reblog memes about crabs, after all?
This hellsite is ours. Let us remind them of that.
I think this is a good idea. If they can make money without having to make bad changes, we benefit.
Okay so I did some research, very basic research, on the user base of tumblr and how many of us there are.
There are at least 300 million unique visitors worldwide on this site. Over 500 million blogs.
Listen. Tumblr is $30 million in debt. This is Super easy for us to solve.
If each user gifts one blog crabs, which costs slightly over $3, that would be roughly $600 million at least. Far more than enough to get Tumblr out of the red zone.
If we want tumblr to stay afloat and not change something as integral about their operating system, we need to show them they can be profitable without reducing themselves to common social media sites. What we have here is special. It is different. We are the social media site people run to when theirs collapses and for good reason.
If we want this to work, we have to make it work. We can even make it into a game. Just how long can we outlast the other social media sites?
Q:What is crab day?
A: well, a celebration of how strangely cursed our little corner of the internet can be. It's also a community lead funding. Push. Tumblr costs money to run, if we want to keep our little corner of the internet it's weird unique self, we're going to have to foot part of the bill.
Q: when is crab day?
A: July 29th. I would have preferred a slightly longer lead time to get the word out better, But we work with what we can get and July 29th has already gotten some traction in other groups.
Q: how do I participate?
A: buy a mutual crabs, or if you're broke, crab post crab memes.
Q: why crabs?
A: because admit it. most of us would love to get or give crabs to a mutual.

Thank you for the crabs!!!!! 🦀 Pretty sure we've been mutuals for nearly ten years. An utter delight as always!