Pr Bullshit - Tumblr Posts

I apologise to all my fans for using the word immersive in the press release I'm writing for I Need A Miracle. I know. I know! But that's the pass-phrase that gets the bouncer to unbolt the door to Coverage just now. I'll do my penance (3 recitations of Jenny Nicholson's bit about "immersion" as a marketing term as relates to the failure of the Star Wars Hotel)