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Standing Together Against Violence: The Moose Hide Campaign
May 7, 2024
Shaina Tranquilino

In a world where the statistics of violence against women and children are staggering, there emerges a beacon of hope—a grassroots movement born out of Indigenous wisdom and solidarity: The Moose Hide Campaign. This powerful initiative rallies men and boys, alongside all Canadians, to stand up against the pervasive scourge of violence towards women and children.
The Roots of the Moose Hide Campaign
The Moose Hide Campaign traces its roots to a sacred journey undertaken by a father and son from the Carrier First Nation in British Columbia, Canada. In 2011, Raven Lacerte and her father Paul Lacerte embarked on a symbolic pilgrimage to heal the wounds of intergenerational trauma caused by violence against Indigenous women and girls. During this journey, they hunted a moose, and Paul made a commitment to carry a piece of moose hide wherever he went as a reminder of his responsibility to protect women and children.
Inspired by this profound experience, Paul and Raven Lacerte founded the Moose Hide Campaign, inviting men and boys from all walks of life to join them in solidarity against gender-based violence. What began as a personal vow transformed into a nationwide movement, fueled by the collective determination to create safer communities for all.
The Symbolism of the Moose Hide
Central to the Moose Hide Campaign is the symbolic significance of the moose hide. In Indigenous cultures, the moose holds spiritual significance as a symbol of strength, protection, and resilience. By wearing a piece of moose hide, participants pledge to honor and uphold traditional values of respect, love, and non-violence.
The act of wearing the moose hide becomes a visible declaration of one's commitment to stand against violence and to foster healthy relationships based on equality and mutual respect. It serves as a conversation starter, sparking dialogue and awareness about the prevalence of violence in our society and the urgent need for collective action.
Mobilizing Communities for Change
At its core, the Moose Hide Campaign is a grassroots movement that empowers communities to take a stand against gender-based violence. Through educational workshops, community gatherings, and awareness-building initiatives, the campaign fosters dialogue and collaboration among diverse stakeholders, including Indigenous leaders, government officials, law enforcement agencies, and grassroots organizations.
One of the signature events of the Moose Hide Campaign is the annual Moose Hide Gathering, where participants come together to share stories, learn from each other, and renew their commitment to ending violence. This event serves as a catalyst for positive change, inspiring individuals and communities to take concrete actions to prevent violence and support survivors.
The Impact and Legacy
Since its inception, the Moose Hide Campaign has made significant strides in raising awareness about the root causes of violence and promoting healthy, respectful relationships. By engaging men and boys as allies in the fight against gender-based violence, the campaign challenges harmful stereotypes and empowers individuals to become agents of change within their communities.
The impact of the Moose Hide Campaign extends far beyond its tangible achievements. It represents a powerful testament to the transformative power of grassroots activism and the enduring strength of Indigenous wisdom and traditions. As more individuals and communities join the movement, the Moose Hide Campaign continues to inspire hope and ignite a national conversation about building a future free from violence.
Joining the Movement
In a world where the epidemic of violence against women and children persists, the Moose Hide Campaign offers a ray of hope—a reminder that change is possible when we stand together in solidarity. Whether you're a man, a boy, or a supporter of gender equality, there are countless ways to get involved:
- Wear the moose hide pin as a visible symbol of your commitment to ending violence.
- Organize or participate in Moose Hide Campaign events in your community.
- Educate yourself and others about the root causes of violence and strategies for prevention.
- Advocate for policies and programs that support survivors and promote healthy relationships.
- Support Indigenous-led initiatives working to address the systemic factors that contribute to gender-based violence.
By taking action today, we can create a future where all women, children, and communities thrive in safety and dignity. Together, let's stand up, speak out, and make a difference with the Moose Hide Campaign.
www.moosehidecampaign.ca