Verizon - Tumblr Posts

11 years ago

It's often not a matter of blatant sexism (or racism, or ableism, or any kind of prejudice), but years of subtle cues and discouragement that prevent people from pursuing things they love and doing incredible things. This is a very, very poignant ad.


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2 years ago

I assumed originally that they just used Einstein because it's meant to be pointing out that a genius would use Verizon. And I would have said kaput was the same or similar to saying kapow or something.

But now that you mention it, I do wonder how much of it is influenced by caricatures and stereotypes. And if you're second guessing yourself, may I remind you, it's will serves us all if we are more or "too" sensitive to hate in any form.

The verizon Einstein ad has me so wildly uncomfortable for like 12 reasons.

First off using Einstein to sell phone plans at all is unpleasant. But the way they characterize him is just chock full of ableist red flags, as I'm confidently assuming the writers were going with the theory that Einstein was autistic. (Which is its own separate conversation)

Second (third?) I know Einstein was Jewish but I'm not sure if kaput is actually Yiddish. That coupled with the fact that Fake Einstein was "being cheap" with his old plan feels rather antisemitic caricature. And then also infantilizing on top of that with the whole bike thing and excitement over a good deal. Gross. No.

Idk I really hate this add, tell me if I'm being irrational or not.


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