Movie Marketing - Tumblr Posts
Why Nobody is talking about Pitch Perfect 3
Rather then being an analysis of the film this piece examines the marketing of a movie, so no spoilers here.
This film came out during Christmas time, obviously different countries mean different dates but for the majority it screened during the festive period. Yes it’s true that films released very close to the big day tend to not earn as much due to people busy with other activities. However there is always a rise in ticket sales after the 25th (when people have free time on thier hands) yet Pitch Perfect 3 still couldn’t make an impact. Why is this?
Overcrowding In that week of release Pitch Perfect 3 was contending with Jumanji: Welcome To The Jungle, Star Wars - The Last Jedi and The Greatest Showman. If that wasn’t enough this years awards season films Mollys Game, All The Money In The World and Shape Of Water were also competing. Most people cannot afford to see all these films so they chose one and Pitch Perfect 3 wasn’t alot of people’s choices.
No Hype While the film most certainly has an fanbase shown by it’s great hype for the first and second movie. For this release the fans just didn’t seem to care as much with the film not being as talked about as the previous two instalments.
Wrong Date, Wrong Time Not only was this film released at one of the most crowded periods of time it also isn’t a festive film. On the other hand neither is any of the other movies that were in cinema but unlike those movies Pitch Perfect 3 had a last minute marketing switch up which using the 12 days of pitchmas song left audiences confused as to wither or not it is a festive movie. Then there is also the factor of demographic which for the franchise would be blanketed as teen girls or musical fans. The teen girl demographic would of had more fun if the film came out in summer when they are on holiday and can go with all thier friends. Whilst musical fans had The Greatest Showman which had a lot of hype due to its star studded cast and unbelievable music so they were more likely to see that film.
Conclusion All in all this isn’t an assessment of the movie but why some films, big or small, franchise or solo, don’t do as well as anticipated or fall under the radar. Whilst the cast did talk about a possible fourth instalments with those box office numbers it isn’t likely but you never know what will happen on the ancillary market.
Fast And Furious - Perfect Popcorn Picture
The fast and furious franchise is by no means one of the greatest of all time and the films are never of astounding acting or revolutionary direction however they forfill their purpose perfectly. This franchise reason for continuation is that it’s a popcorn flick which suits the summer movie season. It has mass appeal because of its gigantic action scenes which they manage to continuously up the anti of. Each next instalment has you wondering how they will make an even bigger spectical.
Whilst the acting isn’t going to get any Oscar nominations the cast has a great chemistry (when they aren’t fighting one another backstage) which pushes the running message of family. The film also has a clear understanding of who are its stars (The Rock, Vin Diesel, Paul Walker [may he rest in peace] and the newcomer Jason Statham) yet it doesn’t let them overshadow the secondary characters (Tyrese, Ludicrous, Michelle Rodriguez). I do believe they have added too many characters into the franchise making it hard for everyone to be unique and have character development. Yet having so many characters means their is more representation of each demographic, this means more people are going to show up to watch your movie as they are reflected in it. I think that this franchise shows Hollywood how you can have diversity (in both race and gender) without it feeling like tokenism.
From the first film which focused on the realistic aspects of the world of underground street racing it was Fast Five which breathed life into this B rated franchise. It did this by making it unrealistic; and by adding The Rock. These impossible aspects is what turned the franchise into a popcorn series and made it reach the heights that it has today.
Being a popcorn picture is not a bad thing after all the Fast and Furious franchise just keeps making more and more money with the mose recent instalment (Fate of the Furious) earning over a billion at the box office, guaranteeing the franchises future. Also by being a popcorn picture you’re more likely to have a fanbase which means more movies, more money. Who wouldn’t want that?