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Jojo Rabbit (2019) dir. Taika Waititi

Why Nobody is talking about Pitch Perfect 3

Rather then being an analysis of the film this piece examines the marketing of a movie, so no spoilers here.

This film came out during Christmas time, obviously different countries mean different dates but for the majority it screened during the festive period. Yes it’s true that films released very close to the big day tend to not earn as much due to people busy with other activities. However there is always a rise in ticket sales after the 25th (when people have free time on thier hands) yet Pitch Perfect 3 still couldn’t make an impact. Why is this?

Overcrowding In that week of release Pitch Perfect 3 was contending with Jumanji: Welcome To The Jungle, Star Wars - The Last Jedi and The Greatest Showman. If that wasn’t enough this years awards season films Mollys Game, All The Money In The World and Shape Of Water were also competing. Most people cannot afford to see all these films so they chose one and Pitch Perfect 3 wasn’t alot of people’s choices.

No Hype While the film most certainly has an fanbase shown by it’s great hype for the first and second movie. For this release the fans just didn’t seem to care as much with the film not being as talked about as the previous two instalments.

Wrong Date, Wrong Time Not only was this film released at one of the most crowded periods of time it also isn’t a festive film. On the other hand neither is any of the other movies that were in cinema but unlike those movies Pitch Perfect 3 had a last minute marketing switch up which using the 12 days of pitchmas song left audiences confused as to wither or not it is a festive movie. Then there is also the factor of demographic which for the franchise would be blanketed as teen girls or musical fans. The teen girl demographic would of had more fun if the film came out in summer when they are on holiday and can go with all thier friends. Whilst musical fans had The Greatest Showman which had a lot of hype due to its star studded cast and unbelievable music so they were more likely to see that film.

Conclusion All in all this isn’t an assessment of the movie but why some films, big or small, franchise or solo, don’t do as well as anticipated or fall under the radar. Whilst the cast did talk about a possible fourth instalments with those box office numbers it isn’t likely but you never know what will happen on the ancillary market.

Darren and Rebel Wilson backstage at The Little Mermaid via Rebel’s Snapchat

So now that reports have surfaced that Joseph Gordon-Levitt is going to direct and star in an adaptation of Neil Gaiman's "Sandman" series, I couldn't help but picture these actors and actresses as the ideal representation of who would portray the Endless for me. Joseph Gordon-Levitt as DESTINY "The oldest of the Endless, Destiny appears as a blind man dressed in grey or brown robes, carrying a large book, the Cosmic Log. The book is chained to him, or he is chained to the book, and within the book is written the entire sum of existence, past, present and future. Destiny seems the most possessed by his function and responsibilities of any of the Endless. He rarely demonstrates much personality. His sigil is his book." Jennifer Lawrence as DEATH "Death appears as a spunky, attractive, level-headed young Goth woman. She wears a silver ankh (representing the afterlife) and has a marking similar to an Eye of Horus around her right eye. She prefers to dress and act casually, and is on better terms with Dream than any of the other Endless. Her sigil is the ankh." Tom Hiddleston as DREAM "Dream's usual appearance is as a tall, pale man with wild dark blue-black hair. He dresses in a shapeless cloak of 'night' with 'flames dancing in its folds'. His eyes are pools of shadows with glimmers of light within. He is known by many names, most commonly 'Morpheus'. He has a long history of insensitivity towards others, and throughout The Sandman, he must come to deal with his past cruelties. He is very concerned with fulfilling his responsibilities. His sigil is his dream-helm, made from the spine and skull of a long-dead god." Michael Fassbender as DESTRUCTION "Destruction is a very large, robust man with red hair, who sometimes appears bearded and sometimes shaven. He abandoned his responsibilities as one of the Endless three hundred years ago, causing much conflict between him and his siblings. Since abandoning his realm, the other Endless usually refer to him as 'the Prodigal" or 'Brother' rather than 'Destruction'. He has a passion for creative and constructive endeavors, but little talent. His sigil is a sword." Tilda Swinton as DESIRE "Desire is beautiful, slim, and truly androgynous, capable of appearing as a man, a woman, neither, or possibly both. Desire has a cruel streak and a long-standing rivalry with Dream. Although Desire is Despair's twin, in a sense he/she is older than Despair. The current incarnation of Desire is the original one, while Despair is currently in her second incarnation. His/her sigil is a silver-tinted glass heart shape." Rebel Wilson as DESPAIR "Despair originally had the same physical attributes as her twin, Desire, but in her current incarnation, she appears as a short, obese woman with greyish skin and irregularly-shaped teeth. She is always naked. Despair has a cold, quietly intelligent manner. She has a habit of carving her flesh with a hooked ring that she wears. This hooked ring is also her sigil." Elle Fanning as DELIRIUM "The youngest of the Endless, Delirium appears as a young girl whose form changes the most frequently of any of the Endless, based on the random fluctuations of her temperament. She has wild multicolored hair and eccentric, mismatched clothes. Her only permanent physical characteristic is that one of her eyes is emerald green (usually the right side) and the other pale blue with silver flecks (usually the left side), but even those sometimes switch between left and right. She was once known as 'Delight', but some traumatic event caused her to change into her current role. Her sigil is an abstract, shapeless blob of colors."

Rebel Wilson successfully her used law background to get the MPAA to change the rating The Hustle from R to PG-13 using sexism as her argument

James Cordon: You just told me now that you used your experience in law to change the rating of the movie from an R to a PG-13.

Rebel Wilson: Thats right.

James Cordon: How did you do that?

Rebel Wilson: Kind of a big deal. Hardly any movie are successful at doing this. A lot try. One of the last successful ones that I know of was Mean Girls. They got their rating downgraded. But basically I didn’t want to cut jokes out of the movie I ran an argument that sexist to give us an R rating because of the jokes that are in male-driven [PG-13] comedies. I went to the arbitration, represented the film, spoke to the jury, and in under five minutes of jury deliberation they declared me the winner.

- Rebel Wilson discussing the Hustle on The Late Late Show with James Cordon, Thursday Night/Friday Morning May 9th 2019

Rebel Wilson steals the show with HILARIOUS unexpected BAFTA 2020 speech