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Since it’s the holiday season, I’ve got some festive ideas/headcanons pertaining to Mammon:

After seeing a lot of discussion regarding the Sinsmas episode, I found my self with the reoccurring mental image of Mammon taking the role of a mall Santa, with demonic parents bringing their kids out to get their picture taken with the big green bogan (for a hefty price, naturally). Moreover, I think that Mammon would turn the concept of a mall Santa on its head by shilling his products to the kids and pressuring their parents to take the hint.

You cannot convince me that Mammon would not release a Have Yourself A Meaty Little Christmas style album as both another product to pedal and a means to advertise the rest of his brand. Building off of that, you know for a fact that he dragged Fizzarolli into the scheme and more than likely managed to rope the other Sins into it as well.

Mammon doesn’t actually see the resemblance his usual attire gives him to a pine tree and gets aggravated when people point it out.

These are just some dumb ideas i thought were funny I had rattling around in my head.

These are great, so let's build off of them:

The only kid he actually listens to in his "Santa" gig is Charlie. If there's one good thing that came out of Hazbin getting picked up, it's that canon can never come in the way of our ideas for cute interactions between Charlie and the other Sins.

I've said it before, but I like to think that though he no longer enjoys performing it, Mam still enjoys playing music and would probably use those albums to release some songs he's been workshopping on and off for a while. That way he makes some cash off them and gets the satisfaction of people liking his music without him actually having to perform it.

I think he's aware of it but doesn't really pay it much mind. What really annoys him is when people don't drop the joke and just try again and again to get a reaction out of him.

Here’s a wholesome Charlie and Mammon idea I’ve had for a while:

Often when Mammon babysat little Charlie, she’d more or less climb all over him like a little monkey or have him carry her around like the little princess she was. This would frequently lead to Mammon have to go about his day with Charlie perched on his shoulder or sleeping on top of his head. None of Mammon’s employees or servants would comment on this for fear of provoking him and the other Sins (and Lilith) would either fawn or jealously fume at the sight.

Going off of the above, I can also imagine a young Charlie laying on a Mammon’s stomach, My Neighbor Totoro-style.

YESSS!!!!!💚💚💚

Mam is a soft lad and a loving uncle. I love the idea of him being Charlie's favorite pillow, so forgive for ranting about it with the following HCs.

The Sins had a rough schedule for when they would babysit and Charlie would get super pouty when Mammon could make it.

I like to think that out of all her aunts and uncles, Mam talked to Charlie the most when she was just starting to talk and one day she called him "Unky" and he damn near sobbed on the spot.

The nickname stuck over the years and made the others, especially Ozz, really butthurt. Example:

----

*during a meeting*

Amsodeus: So, Luci, need me to fill in tonight?

Lucifer: Oh, no, that reminds me actually, Mammon, do you think you could look after Charlie tonight, she really wants to see you again.

Mammon: Sure, love t-

Asmodeus: Hold the fucking phone, what do you mean she "wants to see him"? How do you know that? She can barely speak!

Lucifer: She drew this. *Pulls out a drawing with a little red triangle labeled "ME" and a bunch of green triangle labeled "Unky"*

Mammon: Aww... Can I keep it.

Lucifer: No. This is going on the fridge.

*after the meeting*

Asmodeus: Why do you get to be Unky? >:{

Mammon: Cuz I'm her favorite. >8)

Amsodeus: No you're not! (Author's note, yes he is)

----

Another idea I had was that when Charlie's a little older her private tutors would give her homework and she'd always work on her math when Mam was looking after her.

Since Mam's the businessman to end all businessmen he sure as shit wasn't gonna let his niece be bad at math. He'd keep her company while she was doing her homework and give her some tips if she got stuck, without just telling her the answer. Usually they would do this routine while he was laying down and holding any books Charlie wasn't currently using as Charlie laid on top of him.

I know this was way more than you asked for but I love the money spider and think about him probably more than is healthy.

So, it took me a bit, but I can finally share some more Levi thoughts, including responses to some of your answers.

But first,

This actually reminded me of something, so, as I've made clear, I think that there being 2 main species native to Sloth is due to it having 2 Sine level rulers, but what about the other ring with 2 native species, Greed?

The harlequins are clearly tied to Mammon, they look skeletal because they all have exoskeletons, they're basically non-bug shaped creepy crawlies.

And then we have the loan sharks. Yeah, I'm saying there was a second sea serpent in the Sins old troupe and that they were in a relationship with Mammon before eventually dying. This might happened early on if they created the sharks during the fall conflict, or maybe they were exterminated, which sparked Luci getting hellborns legally protected from exorcists.

I have some more ideas on this topic, as well as multiple directions to take it, but they can wait.

Right, now for specific answers,

You kind of missed the point, though I admit I made said point poorly.

My actual concept was Levi sticking to written reviews, because he's generally someone who thinks out loud and doesn't like running the risk of accidently getting it out that he looks for reasons to be as harsh a possible.

HOWEVER, there is some truth to your idea, mainly, that Levi has 2 ways of carrying himself. He's usually somewhat chatty and, again, thinks out loud. But when someone's pitching a work to him, that's when totally shifts. He would casually welcome you to his office one second before sitting down, changing the tone of his voice and going:

"So, you have something you want published, right?" *leans forward on his desk and sets a timer on his phone* " Sell me on it. Now."

You go that right, Levi has a lot of incentive to breed competition between authors. It proliferates envy, encourages faster writing and gives him rivalries to cover in the slew of gossip rags he runs.

Also, for you Golden Goose idea, I love it and it also gave me the adorable visual of Stella giving Mam a little pep talk before a meeting.

Popping in to share some Levi brainrot I've been mulling over for a bit.

I noticed your idea of Levi making the Vees resentful, but I personally think the opposite is somewhat more likely, allow me to explain. Sure, Levi still has most of the market, but so do the other Sins, and they (or at least most of them) don't really have a concrete rival for their business, again, mostly *cough* Ozzie is shit at his job *cough*. Sorry...I've got a soar throat. Anyway, The fact the Vees are able to be an opposing monolith at all is enough to seriously get under Levi's slimy scales.

Speaking of his appearance, I have a rather ironic observation regarding Levi, given his nature, he's the most likely to be resentful of the other Sins' successes, he would also sometimes scheme against them. This made me think of the Divine Comedy and the treachery circle being a frozen lake. So I thought, what if Envy's ocean is distinguished by having a lot of ice in it?

Though everyone's heard his voice somewhere, Levi is generally more comfortable expressing himself through written means, this is partly due to it being easier to lie through writing, and partly because when people read a witty insult, it's easy for them to makeup the proper delivery for it in their heads.

Also relating to his work, Levi is a publishing titan and has an easy pattern for approval. 1- When someone submits a work, look for places you could insert discussion bait. 2- Tell them to add it in or you're not publishing their thing. 3- If they agree, go all out on promotion for like 3 weeks before release, if they don't follow their activities in the industry and crush them with a scathing review if they publish elsewhre.

Levi has 1-3 lairs of teeth, depending on what for he's in.

And that's it for Levi time, at least for now.

Really sorry for the late response, I’ve been pretty busy today and then I lost the original draft to my reply. I really enjoyed these ideas, so I’m going to address each point:

You raise a good point about Levi being the jealous one. Honestly, that opens the door for a really fun dynamic. While the other Sins don’t think the Vees, or any Overlord for that matter, are anything to worry about, and you’ve got Leviathan whose just seething in his custom built underwater mansion and ruminate over how a trio of dead people have managed to build up their own mini empire over a period of decades when it took him, a proper demon, centuries to get his publication business the way he likes it. Not to mention how they’ve got a hold over a good chunk of the Pride ring, while his influence is rooted in Envy (The fact that he has a pretty strong presence in the other five rings isn’t good enough). The other Sins have probably gotten on Levi’s case for obsessing over (what they see as) relatively minor stuff like this in the past, so he’s begrudgingly decided to settle on just trying to slander the Vees and their brand.

The Vees for their part see the fact that they caught the ire of a Sin as a mixed bag. On the one hand, one of Hell’s biggest names sees them as a big enough deal to try and slander them. On the other, they recognize they are in a precarious position given the possibility of Levi actually taking a more active approach to dealing with them. Of course, this doesn’t stop them from taking time to subtly aggravate him. Then of course, there is the possibility of the Vees actually being mutually jealous of Levi, if only for the fact they covet the power and status being one of the 7 Deadly Sins grants.

The idea that Envy is a massive ocean populated by frozen islands is really interesting, especially given how much it differs from all of the other locales shown in both shows, barring Andrealphus’ mansion.

Levi is definitely that relative that makes passive aggressive comments or backhanded compliments when you succeed and tells everyone when you’ve failed, and given his field of work, I do mean everyone.

You cannot convince me that Levi is not petty and selfish enough that he started complaining the second Lucifer and Lilith announced they were having a child, strictly on the grounds that it would take the public’s attention away from him.

Leviathan preferring nonverbal means of communicating is a neat idea, especially given how nicely it ties with him potentially being the “creepy one”. I mean, being in the presence of a massive sea serpent is bad, but being in the presence of one that just silently stares at you and covets what you possess is even worse. Then of course is the rare instance that he does address someone verbally, because that shows, without a shadow of a doubt, you have Leviathan’s full, undivided attention.

That abusive way of managing fits really well, but I feel he’d take it even further and pit those under him against one another, fostering a toxic work environment where all of his employees are at each other’s throats and jealously doing anything to make sure their work gets approved for publication.

I think Levi having multiple rows of teeth is really fitting given you suggested he looks like an eel, as real eels have a second set of retractable jaws and (it could just be me) how there have been some subtle hints that Envy has a subtle duality motif. But I feel that it would be neat if the concept was pushed even further and each row of teeth is actually an individual, nested mouth Levi could talk out of, both for added demonic appeal and the fact it would literally allow him to lie through his teeth.

Now, with all of that said here are some ideas I had after reading them:

I will die on the hill that Leviathan was once the smallest member of the Sins and used to be envious of the others for their greater statutes. Fast forward to the present, Levi has done a complete 180, because unlike the others, he can’t make himself smaller, only bigger than he already is. This in turn makes him envious of the more “normal” sized demons, as he’s now stuck as a big fish in a world that doesn’t always accommodate him.

While reading your Leviathan ideas, I actually had a Golden Goose idea. I imagine Mammon revealing he found love with Stella completely floored the other Sins (especially Asmodeus), as he had been married to his job for millennia. After Mam leaves the meeting the others talk between themselves about this development, which leads to Levi going on a tirade about how Mammon found love before he did (which he’s done every time one of them has taken a lover), which leads to this:

Leviathan: “What the fuck!? Mammon!? Fucking Mammon!? What does that green sack of shit have that I don’t!?” Satan: (Not even bothering to look up from his phone) “A girlfriend.” Leviathan:

Thanks for the ask, I hope you enjoy my ramblings.